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Search Engine Optimization

SEO Defined, Why You Need It & 7 DIY Improvement Tips

As more businesses are turning to the internet to reach their target audience, taking advantage of search engine optimization will help you stand out. Perhaps you decided to quickly set up a website for your business, or have decided to revive your existing website with SEO. What's next? Getting an increase in organic traffic and converting that traffic into customers is one of the main aspects of SEO, but what does it actually entail? In this post, I'll explain what SEO is and why you need it.

What Is SEO?

SEO is a popular acronym in the Cyber World. Its full name is - “search engine optimization”. Before landing on this article, I'm convinced you're a regular user of search engines such as Google, Bing, etc. Do you observe that while searching for a particular ''keyword'' on Google, several website pages will show up on the search results? Have you ever wondered why some sites will show up on the first page of Google search while others will not? It is all about the website ranking for that particular keyword, and SEO is the key!

SEO is a strategic method for optimizing your webpage or website to attract organic traffic from search engines like Google, Bing, etc., for your physical or digital business. The main purpose of SEO is to improve a site’s ranking and brand awareness. It helps in increasing the visibility of your website to get more organic customers and visitors.


In this era of digital marketing, SEO plays a crucial role because millions of people search for any product or services they want to know or buy on a search engine like Google or Bing. Once you get to know the requirements of your audience, you can apply that in your SEO strategies everywhere, such as your webpage, social media, and more.

A Few Reasons Why SEO Is Required

SEO will help to build your brand. You have to understand what your audience wants and what they are interested about. You have to tailor your content according to their needs. Search for ways to gather links related to the content from other sites. Focus on the content and the keywords to develop your SEO strategy. Now, you are all set to show your presence online to attract your target audience.

Getting more organic traffic and converting them into customers is one of the main aspects of SEO. When a website appears on page one, it means Google Algorithm considers that page valuable for the people. The website owner will then earn traffic without investing money at all.

SEO will easily attract the target audience for your business. People are continuously searching for either any product or service online. Studies have shown that 41% of people search when they want to buy that thing.

With an excellent SEO, the Googlebot crawling cyberspace not only finds your site but will like what it sees. Your site will be indexed and your chances of soaring to Google first page will increase.

7 Tips To Improve Your SEO

1. Follow the Yoast-style

See what Google sees with the feature-rich Yoast plugin. Yoast will guide you and provide real-time metrics and updates as per your contents. It will show you the areas of your content that requires improvements, where and how to place the keywords, images, tags, and other SEO practices. It will rate your SEO and readability accordingly while suggesting the actions to take to improve the ratings. It also assists in suggesting the best meta descriptions, keyword density in the title, paragraphs and entire content.

2. Optimize your images

Always ensure effective optimization of your images. Use alt tags, captions and the right keywords. Google will index the images quickly and rank you higher once you use computer friendly keywords. You should always use high quality pictures because graphics can carry thousands of words and can capture the attention of readers. You will rank higher if you name your image “women-purple-sandel” than if you use standard file names like “IMG0002309.”

3. Avoid duplicate content

Your content is the soul of your website, so be sure to always write unique contents. Your website reputation and ranking will be badly affected if you use copied or duplicate contents.

4. Categorize your contents

All readers love visiting well-arranged websites. Categorize your posts for easy navigation using tags and categories. We highly recommend the use of tags and categories for WordPress or Wix users, because it makes it easy for visitors to find relevant and related posts.

5. Quality content

If you are aiming to improve your SEO marketing, you have to create relevant, reliable, and quality content. Work on keywords on your webpage. Try to figure out how people will search for that specific page. You have to learn how many times and where to use keywords to rank higher. Keep your content updated regularly.

6. Attract links from other sites

To improve your SEO, your content should be unbiased and provide value to readers. It will help to attract links from other sites.

7. Use of Alt Tags

The use of Alternative text descriptions is important. Always keep it in mind. Explain your video and images with the help of Alt tags. This process will let the search engines locate your page easily.

Final Words

Web-users depend on search engines to find what they are looking for. For success in any digital marketing strategy, you need to learn SEO. I hope this quick look has provided you with why SEO plays a crucial role online. Thanks for reading.

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